Honest answers to fair questions.
What exactly does Synthin measure?
Whether AI assistants name your business when customers ask for recommendations in your market — and how that compares to your competitors. We put real, unbranded buyer questions to the AI repeatedly, log every answer, and measure three things: mention rate (does the AI say your name?), citation rate (does it link to you as a source?), and position (are you first, second, or nowhere?). You get a visibility score, a competitor benchmark, and a ranked list of fixes — all derived from what the AI actually said in documented, logged answers.
Which AI engines do you measure?
ChatGPT (OpenAI), Google Gemini, and Perplexity — the three assistants that together account for the large majority of AI-driven recommendation queries. ChatGPT alone has roughly 900 million weekly users. Each engine has different answer styles, different sources it trusts, and different weighting of signals — so your visibility score on one can differ sharply from another. Standard, Scale, and Enterprise plans cover all three engines; Lite covers ChatGPT. The methodology is engine-agnostic by design, so coverage extends naturally as new engines gain meaningful reach.
How is this different from SEO?
SEO optimizes your position in a list of links. AI assistants don't show a list — they name a shortlist of two or three businesses, drawn from sources they trust. Being #4 on Google might still get you clicks; not being in the AI's answer gets you nothing. We measure that answer directly, which no traditional SEO or analytics tool shows you.
What does it cost?
Lite starts at €49/month — one business, ChatGPT coverage, weekly scans, monthly report, and a top-3 competitor benchmark. Standard is €99/month and adds Google Gemini and Perplexity, full competitor tracking, and sentiment and citation analysis. Scale is €399/month for up to five businesses. Enterprise is custom-priced for chains and networks. All plans are billed monthly with no lock-in. Early-access clients currently benefit from founder attention on every report. Leave your email and we'll talk through the right fit before you commit to anything.
How long does a measurement take?
From first contact to finished report: typically three to five working days. Day one we agree on your market, the buyer questions that will be asked, and which competitors to benchmark. Days two and three we run the measurement — putting those questions to each AI engine repeatedly to get a statistically meaningful sample, not a single snapshot. Day four or five you get the full report: your visibility score, the competitor breakdown, verbatim AI answer excerpts, and the fix list, all discussed personally. Ongoing weekly scans are automatic after that.
Do you guarantee that AI will recommend me afterwards?
No — and you should be suspicious of anyone who does. AI systems are operated by third parties and change constantly. What we guarantee is honest evidence: documented, repeated measurements of what the AI actually says, and concrete fixes derived from the sources it actually cited. Our own data shows the fixes target the right levers.
What do I need to give you?
Almost nothing: your business name, your market (city, district, or niche), and who you consider your main competitors — usually two to five names. We write the buyer questions ourselves based on how real customers ask AI assistants for recommendations in your category. The measurement is entirely based on public AI answers to public questions. We never need access to your website backend, your Google account, your social media, or any customer data. If you have thoughts on which questions matter most, we factor those in — but it isn't required.
Is my data safe?
We store only two things: your contact email and the measurement results we produce for you. Both are stored on EU-based, GDPR-compliant infrastructure (Neon serverless Postgres, hosted in AWS eu-central-1). We don't share or sell data to third parties. The AI measurements themselves use public, unbranded questions — no personal data from you or your customers enters any AI system. You can request deletion of your data at any time by emailing us, and we'll process it within 30 days. Full details are in our Privacy Policy.
Can I see an example report?
Yes — there's a full anonymized sample on the Sample report page. It's a real measurement from June 2026: a well-reviewed Budapest specialty café that appeared in 0 of 8 ChatGPT answers while its competitors were named repeatedly. The sample shows the visibility score, the competitor benchmark table, verbatim excerpts from the AI answers, and the prioritized fix list — everything a real client receives, with the business name redacted. It's a good way to judge whether what we produce is actually useful before you commit.
Something else on your mind? Ask us directly →